Last week I was in a real estate office waiting to speak with a realtor friend about doing a workshop for her group on the social media programs they want to test.
The owner is smart and knows the value of relationships, so I was enthusiastic when I got there. But not for long.
The receptionist asked [...]
Posts under ‘Real Estate Marketing Ideas’
Do you ever play “I am my customer”?
Try networking in the mail
I was in Bloomingdale’s today, and met this woman who looked really down in the dumps. She told me that she is a Realtor, and that she just came from her Open House in a lovely home in Hollywood. She said that only two couples had come the whole day. And, one of them was [...]
Marketing For Real Estate Professionals
Enjoy my latest video - Direct Mail tips for Realtors.
Lois Geller
This chicken may bring you good luck in Real Estate in 2009!
In December, we sent out a painting of a chicken on the front of our holiday card. It was painted by my friend Donald, as he said that the new year means “new beginnings”, new hope and a fresh start. To us, it also symbolized our new company, Lois Geller Marketing Group, after 14 years of being Mason & Geller.
Holiday Chicken Karma
About a month ago, I started wondering what would make an interesting Happy Holidays card to send clients and non-client friends.
We’ve come up with some pretty funny cards in previous years but this year’s not looking all that funny so I was stumped.
4 Ways To Network For Business
photo credit: Azhure
Blog along with me, the best is yet to be!
My cousin, a real estate agent has been complaining non-stop that she has had only one sale in the last six months.
Well, what have you tried to stimulate business, I asked?
She replied that they had done some mailers that didn’t receive any [...]
How Much Is That Doggie In The Window?
It seems that in years past, a real estate agent could decide which homes to show me on any given trip we made together. I have read recently in an interesting book about the way you position the alternatives…often precipitates the decision by your client.
What do you think about a Character College for Realtors?
A few weeks ago, I went with two of my colleagues to look at some new office space in Ft. Lauderdale.
After a few hours of getting “the lay of the land” as we are new to the area…we decided to look at homes to see the price points, and what we might be able to [...]
Ideas to Test In Our “Cul De Sac” Markets
As I talk to realtors each day, I begin to wonder about the “cul de sac” markets. Oh yes, we are all familiar with cul de sac streets. My sister, Margot lived on one in Long Island. It was a special place because it was safe for the kids…a dead end, and I always [...]