Posts under ‘Real Estate Marketing Ideas’

Guest Post from Rachel, The Intern
Today, I was driving to work when I saw something that really caught my attention. The new development in front of the community I live in had put up a rent-to-own sign. Now, what I find interesting is that these homes have been built for a few years and they [...]

Last week I was in a real estate office waiting to speak with a realtor friend about doing a workshop for her group on the social media programs they want to test.
The owner is smart and knows the value of relationships, so I was enthusiastic when I got there. But not for long.
The receptionist asked [...]

Blog along with me, the best is yet to be!
My cousin, a real estate agent has been complaining non-stop that she has had only one sale in the last six months.
Well, what have you tried to stimulate business, I asked?
She replied that they had done some mailers that didn’t receive any response.
As a direct marketer, [...]

I was in Bloomingdale’s today, and met this woman who looked really down in the dumps. She told me that she is a Realtor, and that she just came from her Open House in a lovely home in Hollywood. She said that only two couples had come the whole day. And, one of them was [...]

Enjoy my latest video – Direct Mail tips for Realtors.
Lois Geller

In December, we sent out a painting of a chicken on the front of our holiday card. It was painted by my friend Donald, as he said that the new year means “new beginnings”, new hope and a fresh start. To us, it also symbolized our new company, Lois Geller Marketing Group, after 14 years of being Mason & Geller.

About a month ago, I started wondering what would make an interesting Happy Holidays card to send clients and non-client friends.

We’ve come up with some pretty funny cards in previous years but this year’s not looking all that funny so I was stumped.

It seems that in years past, a real estate agent could decide which homes to show me on any given trip we made together. I have read recently in an interesting book about the way you position the alternatives…often precipitates the decision by your client.

A few weeks ago, I went with two of my colleagues to look at some new office space in Ft. Lauderdale.
After a few hours of getting “the lay of the land” as we are new to the area…we decided to look at homes to see the price points, and what we might be able to [...]