Posts under ‘Real Estate Marketing Ideas’

As I talk to realtors each day, I begin to wonder about the “cul de sac” markets. Oh yes, we are all familiar with cul de sac streets. My sister, Margot lived on one in Long Island. It was a special place because it was safe for the kids…a dead end, and I always [...]

So, I’m thinking on my realestaterelish.com blog, and on activerain, that it might sound preachy, and I don’t care. Good character can be noticed in the way that you treat your customers, your prospects, your colleagues, friends and family.Just for a few days, take note of the people you meet and respect. Look at our Presidential candidates. Who would you want your children to emulate? Then maybe button your lip when you have the impulse to gossip, or tell a client about an owner, or anything that will reflect negatively on you. After all, in real estate, YOU are your BRAND. Make it shine with good character.

I was talking to my assistant the other day, on the way to a meeting and she told me about her friend who is doing great.
This friend of hers came to our seminar on Marketing for Realtors and I liked her immediately. She took notes, followed up with me, and was just new [...]

Dear Readers,
Today I’ve invited my dear friend, Andrea Nierenberg to post here on Relish. She is a great speaker, trainer and educator for many major corporations in America. She’s the author of Million Dollar Networking, and Non-Stop Networking. Today she’s writing to us about being an effective real estate agent…and relishing your job every [...]

By Lois Geller
When I was invited to speak at this event, I knew that everyone there sold luxury real estate. I guess I was curious if the brokers themselves were luxury people. A funny question.
I wondered whether they started at the bottom selling mobile homes then worked their way up to starter homes, ranch homes [...]

The story of the Trolls.
The Tröllie Awards started when Lois K. Geller taught direct marketing at New York University.  She encouraged her students to respond to questions or to offer ideas by awarding lucky trolls to brave souls. When students began competing for trolls, she brought the idea to her seminars, boot camps and speeches [...]

by Lois Geller

Real estate agents tend to use the same creative quite often. How about testing some new ideas? Take a chance. Do something new…and have some fun!
Here are some tried and test ideas will help you boost response.
1. Know who you are! A unique brand personality makes you stand out, makes people like [...]

By Lois Geller (Chapter 11 is from Sold! Direct Marketing For the Real Estate Professional)
We considered centralizing the marketing function, but our people are independent contractors and they want to do their own thing. Besides, if the company does the mailing, who gets the lead?
We used to get calls when people were looking to buy [...]