So, I’m thinking on my realestaterelish.com blog, and on activerain, that it might sound preachy, and I don’t care. Good character can be noticed in the way that you treat your customers, your prospects, your colleagues, friends and family.Just for a few days, take note of the people you meet and respect. Look at our Presidential candidates. Who would you want your children to emulate? Then maybe button your lip when you have the impulse to gossip, or tell a client about an owner, or anything that will reflect negatively on you. After all, in real estate, YOU are your BRAND. Make it shine with good character.