Posts Tagged ‘Geller’

Enjoy my latest video – Direct Mail tips for Realtors.
Lois Geller

In December, we sent out a painting of a chicken on the front of our holiday card. It was painted by my friend Donald, as he said that the new year means “new beginnings”, new hope and a fresh start. To us, it also symbolized our new company, Lois Geller Marketing Group, after 14 years of being Mason & Geller.

About a month ago, I started wondering what would make an interesting Happy Holidays card to send clients and non-client friends.

We’ve come up with some pretty funny cards in previous years but this year’s not looking all that funny so I was stumped.

By Lois Geller
When I was invited to speak at this event, I knew that everyone there sold luxury real estate. I guess I was curious if the brokers themselves were luxury people. A funny question.
I wondered whether they started at the bottom selling mobile homes then worked their way up to starter homes, ranch homes [...]

by Lois Geller

Real estate agents tend to use the same creative quite often. How about testing some new ideas? Take a chance. Do something new…and have some fun!
Here are some tried and test ideas will help you boost response.
1. Know who you are! A unique brand personality makes you stand out, makes people like [...]

By Lois Geller (Chapter 11 is from Sold! Direct Marketing For the Real Estate Professional)
We considered centralizing the marketing function, but our people are independent contractors and they want to do their own thing. Besides, if the company does the mailing, who gets the lead?
We used to get calls when people were looking to buy [...]