By Lois Geller
When I was invited to speak at this event, I knew that everyone there sold luxury real estate. I guess I was curious if the brokers themselves were luxury people. A funny question.
I wondered whether they started at the bottom selling mobile homes then worked their way up to starter homes, ranch homes [...]
Posts Tagged ‘Prudential’
The Luxury Portfolio
The Successful Direct Marketer
By Lois Geller (Chapter 11 is from Sold! Direct Marketing For the Real Estate Professional)
We considered centralizing the marketing function, but our people are independent contractors and they want to do their own thing. Besides, if the company does the mailing, who gets the lead?
We used to get calls when people were looking to buy [...]