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Posts Tagged ‘Several Times’

9.5 Creative Ideas That Really Work

by Lois Geller

Real estate agents tend to use the same creative quite often. How about testing some new ideas? Take a chance. Do something new…and have some fun!
Here are some tried and test ideas will help you boost response.
1. Know who you are! A unique brand personality makes you stand out, makes people like [...]

The Successful Direct Marketer

By Lois Geller (Chapter 11 is from Sold! Direct Marketing For the Real Estate Professional)
We considered centralizing the marketing function, but our people are independent contractors and they want to do their own thing. Besides, if the company does the mailing, who gets the lead?
We used to get calls when people were looking to buy [...]

Real Trends Conference: Lois Geller speaks about Direct Marketing Merits In the Age of the Internet.