Jan 4th, 2008
by Lois Geller.
by Lois Geller
Real estate agents tend to use the same creative quite often. How about testing some new ideas? Take a chance. Do something new…and have some fun!
Here are some tried and test ideas will help you boost response.
1. Know who you are! A unique brand personality makes you stand out, makes people like [...]
Jan 3rd, 2008
by Lois Geller.
By Lois Geller (Chapter 11 is from Sold! Direct Marketing For the Real Estate Professional)
We considered centralizing the marketing function, but our people are independent contractors and they want to do their own thing. Besides, if the company does the mailing, who gets the lead?
We used to get calls when people were looking to buy [...]