Announcing:The RealEstateRelish.com Tröllies

The story of the Trolls.

The Tröllie Awards started when Lois K. Geller taught direct marketing at New York University.  She encouraged her students to respond to questions or to offer ideas by awarding lucky trolls to brave souls. When students began competing for trolls, she brought the idea to her seminars, boot camps and speeches around the world and her troll awards, Tröllies, quickly became her trademark.

Often, Lois would find herself in venues like the Javits Center in New York or McCormick Place in Chicago and people would make a point of telling her that they’d won trolls years earlier … and still had them!  One man said that his troll was the only thing he’d ever won in his life.

In December, 2007, Lois was speaking at the Yale Club in New York and one of the audience members volunteered an answer then asked “How come I don’t win a troll?”

So now the Tröllies have joined RealEstateRelish.com because a) they’re lucky, and b) they’re memorable like we want your marketing programs to be.

Real Estate Tröllies will be awarded throughout the year for outstanding real estate marketing programs in any medium: Direct Mail, Print, Internet, E-mail, even Billboards and Posters. Innovation helps, charm helps, but ultimately results rule. Entering is as easy as 1-2-3.  Just:

1. Write up the objective of your Program and describe your strategy and tactics;

2. Share the results, either as an “index” or as a percentage or dollar gain;

3. Send your entries to: Lois K. Geller, Mason and Geller, 1400 Marina Drive,                Hollywood, Fl. 33019 or email loisgeller@masongeller.com

Good Luck.  We hope you win many Tröllies and that your story appears on the SUCCESS page of RealEstateRelish.com